Having the opportunity to serve on the board of a private club can be exciting, but it also means that you must be prepared to shoulder a significant amount of responsibility. Board members are responsible not only for ensuring the club runs smoothly but also for implementing changes that will help to improve the quality of each club member's experience in the future.
Here are three tips that you can use as a board member to help improve the quality of your private club in the future:
1. Regularly survey members.
It can be difficult to meet the needs of your private club's members if you have no idea what those needs are. In order to ensure that your time as a board member is spent effecting positive change, you should regularly survey members.
Conducting routine surveys provides existing club members with the opportunity to voice their opinions in an organized and anonymous manner. These surveys will give you valuable insight into satisfaction levels and potential changes that need to be made in order to preserve member satisfaction for the future.
2. Focus on internal marketing.
Making internal marketing a priority can help you significantly improve the quality of each member's experience. Most members want to stay abreast of changes and important events that are happening within the club, but they might not have the time to ask about these changes and events personally.
Spending time developing a club newsletter will allow you a vehicle through which you can quickly and easily disseminate valuable information to private club members on a mass scale. This type of internal marketing can play a key role in improving the quality of your private club in the future.
3. Implement services that have value.
It's important to recognize that your private club is a value-based organization. You rely on membership dues, initiation fees, and daily purchases made by club members in order to generate the capital needed to keep the club solvent. Implementing services that have value to members is a simple and effective way to increase the club's profitability over time.
Regularly conduct meal and beverage audits and check attendance records to see which amenities are being utilized most. Focus your efforts on improving the quality of these popular services and implementing new services that will hold value for your members in the future.
Serving on the board of a private club can be exciting, but it is a responsibility that should not be taken lightly. Ensure that you are prepared to improve the quality of your private club by conducting routine member surveys, focusing on internal marketing, and implementing services that have value during your time as a board member.
Contact a private club consulting service for more information and assistance.